Edmonton activists protest corporate Pride
ALBERTA / Group recreates the city's first Pride march
Ted Kerr / National / Tuesday, June 30, 2009
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SOMETHING CORPORATE. Edmonton's Queer Recruitment Army formed after the Edmonton Pride Parade was renamed the TD Canada Trust Pride Parade.
(Ted Kerr photo)
On Jun 28, the 40th anniversary of the Stonewall riots in New York City, a group of Edmonton-based queer activists recreated their city's first Pride march, hoping to reclaim the spirit of Stonewall.

The Queer Recruitment Army, along with 40 other people, marched the original Edmonton Pride route from Corbett Hall on the University of Alberta campus, down 10 blocks along Whyte Ave, a popular strip on the city's south side that has become gentrified since the original march in the summer of 1981. As they made their way on foot and bikes, they handed out flyers that read, "Stonewall Liberation! Resist! Revolt! Celebrate!" while chanting slogans such as "Say No to Bigotry, Yes to Diversity."

In a statement released to gay media outlets the group indicated that, "In reclaiming the spirit of the Stonewall rebellion, the Queer Recruitment Army (QRA) will also be taking a stand against the increasing commercialization of Pride."

The march ended with the group gathering in a green space just off of Whyte Ave where posters were set up so that marchers could write what Pride means to them.

This was the QRA's second action. Carrying signs that read "My Pride is Not for Sale" and  "Stonewall was not sponsored by TD," the QRA first made their presence known June 12 when they marched in Edmonton's Pride Parade protesting the renaming and branding of the event as the TD Canada Trust Pride Parade.

Careful not to be seen as attacking the organizers of Edmonton's Pride Week Festival, QRA member Monika Penner explains the group's intentions are "not to put down the Pride Week committee, who I know care about equality" but rather, she says, "to challenge the impact and extent of sponsorship. I think it is great that a business wants to support Pride. In fact, all businesses — and individuals — should support Pride. But this rebranding turns a queer event into a corporate event. And this has got to stop."

In part, the QRA's reclaiming of the spirit of Stonewall is an effort to remind people of the diversity of participants in the Stonewall riots of 1969. Those riots included gay men, hustlers, leather dykes, the homeless, drag queens, drug addicts, people of all races and others.

"In fact the modern gay movement and the whole rainbow flag thing really seems only to serve the most normative of homosexuals — out, white, gay American or European able-bodied men between the ages of 18 to 50," says Mitchell.

Formed, as Mitchell explains, "in a very sort of knee-jerk response to the term TD Canada Trust Pride Parade" the QRA will now be meeting often to discuss and act on issues facing various queer communities. Aiming to represent more diverse queer communities, Mitchell explains the goals of the QRA and why it was formed.

"For the past 50 years or so, many gay activists, by in large, have continued to fight for mainstream acceptance by comparing gayness to straightness — that is, monogamous people struggling for the right to marry and raise families, look and act normal, occupy a certain position in consumerist society, etcetera. And this has been a very successful tactic, but at what cost? Who gets left behind, and who is further marginalized?"

The forming of the QRA and the rolling out of their actions comes at a time where Edmonton's queer community is becoming increasingly active in recent months and more closely linked to the city's activist and do-it-yourself (DIY) communities. The summer has seen organized protests against the Alberta government from many different groups. Queer activists rallied against the delisting of gender reassignment surgery and the perceived backhanded way in which sexual orientation was finally recognized in the province's human rights act.

Queer Recruitment Army.
StonewallLiberation@yahoo.ca
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Reader Comments


 
Outrageous
I think this must be a joke. I simply refuse to believe that there is such a thing as "TD Canada Trust Pride Parade" Don't believe it. Xtra is trying to start some new Pride version of April Fools day. However, in the off chance this is true.. thanks goodness for ernest, rebellious queers. By the way, I love the way it's stated as a fact that "the modern gay movement and the whole rainbow flag thing really seems only to serve the most normative of homosexuals — out, white, gay American or European able-bodied men between the ages of 18 to 50,". Clearly Mitchell is not a 50 year old gay man or Mitchell would know the they're invisible in the gay community.
Phillip, Vancouver Bc
07/01/09 12:23 AM EST
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It's true, unfortunately......
Yeah, it's true... I was there. What used to be a wonderfully quaint little pride parade has turned into a corporate shill... :-(
:-(, Edmonton Alberta
07/01/09 7:05 AM EST
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TD is better than this...
I am very impressed with TD's committment to diversity and to the queer community overall. I do think, however, that branding the entire pride parade as a TD event is going too far. I think corporations should be invited to sponsor and promote pride events. Unfortunately, overt branding such as this tends to exclude other banks, other LGBT employee groups, and other LGBT bank customers. Such exclusion is anti-pride and goes against the grain of queer activism and diversity. No company should be permitted to hijack queer identity. I suspect that someone inexperienced, or not very knowledgeable of the LGBT community at TD, has badly miscalculated here. I would hope TD issues a claifying statement and promises to avoid such overt branding in the future.
Concerned Fag, Markham Ontario
07/03/09 9:21 AM EST
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TORONTO DOMINION BANK VS. RBC
I would have to say kudos to TD for recognizing diversity and publicly supporting it. Its hard enough to find support for any event these days so we should be thankful. For years I'd been a loyal RBC customer and as soon as I engaged in a precedent setting, media banned fighting for my non bio daughter which has lasted over 3 years it affected my life, my family, everything. My bank at the time, the RBC did nothing to help me or my new modern family as we plunged deeper into debt fighting a discriminatory system with legislative gaps for our community. If a bank like TD is willing to support diversity, new modern families, equal rights etc then I'd support them. They have been unbelievably helpful where my previous bank treated me like a number, without any remorse or compassion and contributed to a tragedy which almost prevented me from bringing a case to court which will hopefully change the rights of us all. My family has survived as did my case due to the assistance and support of TD Bank. I'd like to repay them for their support someday. As for the RBC, their harassement and fee upon fee, interest upon interest showed me only that their interest was for themselves not long time clients. I continue to be harassed and threatend by them still. In my families time of need where were they? Thanks TD, call the parade whatever you want its your ACTIONS THAT SPEAK LOUDER AND PROUDER than your competition. A name is just a name, its the event and its intent which will enshrine the parades continued success and our pride in equality and diversity. Call it what you want it was great that you did it at all when others wont help its good to know that there is an institution that will support our community. The least we can give is our gratitude and reciprocal support, THANKS from one of Canada's first modern families in the GLBT community. Papa
PAPA, CALGARY ALBERTA
07/03/09 12:31 PM EST
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United we Stand, Divided we Fall
We should welcome corporate and/or government sponsorship of Pride. While I am no fan of Big Business, let us remember that "whoever is not against us is with us". We will not achieve our goals as a united gay community with politically correct carping. I say welcome any support we receive, even if it is some capitalist institution. Let's not be ungrateful to anyone aiding us in our struggle for full equality.
Kieran Earles, Mount Pearl Newfoundland
07/04/09 12:39 PM EST
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Corporate pride
Toronto's Pride went from small & intimate to fabulous & a world class party with corporate sponsorship. I have, at times, wished for the small intimate celebrations of the 80's---(especially with the line ups for everything)--but all in all --- bigger is better (at least for us)
w floyd hutton, toronto on
07/05/09 7:25 AM EST
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Thank you to TD
All I can say is thank you to TD Canada Trust for being a sponsor of the parade. It was great to be recognized by the mainstream business community. I didn't find their participation of any greater visibility than any other sponsor of the parade.
Scott Hlad, Edmonton Alberta
07/06/09 5:05 PM EST
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Pride does not belong to TD or anyother corp.
wow you have to be kidding me TD Pride? So now it;s their event? No it's one thing for corps to be all over the place, and they are toronto's pride , sunday parade is a corp event more so then a real queer event. I remember years back Molsons wanted to stick their name in front of toronto's pride and were told.......uh no. Whoever in the committee made this decision to have it called TD pride made a mistake.
femme, toronto ON
07/10/09 1:22 AM EST
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