Businesses rush to Church Wellesley Village
TORONTO NEWS / Overwhelming prosperity grips neighbourhood in midst of death throes
Kyle Mooney / Toronto / Monday, March 08, 2010
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After a year of significant change, the Church Wellesley Village seems on the verge of commercial renaissance.

Last May, the much-loved Crews/Tango bar closed mysteriously. In October, Zelda’s, citing an unbearable rent increase, hauled its silver trailer to 692 Yonge St after years as a Church St staple. Il Fornello, Lettieri Café, Pita Pan, Statler’s and Bigliardi’s all closed up shop, leaving a conspicuous number of vacant storefronts along Church St.

The Toronto Star, National Post and Now Magazine are among mainstream media that heralded the slow and painful death of the Church Wellesley Village. But now, new businesses seem to be opening in the village almost daily. In only a few weeks, a redevelopment deal for Maple Leaf Gardens was announced, Lettieri Café was rechristened as Hero Burger, the Il Fornello space reopened as Chi-Ko-Roo, Crews/Tango seems on the verge of reopening, and there is a steady flow of interest in the former Zelda’s space.
CHURCH LIVES! Server Christine Munns offers a glorious plate of breakfast num-nums, Feb 23, at Church Street Diner.
(Matt Mills)

Richard Groom, who runs the Church Street Diner with business- and life-partner Alfredo, says trade is booming and feedback so far has been overwhelmingly positive. Groom says plans for expansion into the upstairs space are already in the works.

Gilmar Oprisan, co-owner of Chi-Ko Roo says the restaurant has had an “amazing start” and “great feedback” since its Mar 3 opening. Oprisan, who has been in the Toronto restaurant business for more than 10 years, says he is “110 percent confident” the venture will succeed.

“Fabulous taste, great portions, reasonable prices; this is what Church Street needs,” he says. “They need us, and we need them.”

Earl Oliver, who worked for Lettieri for seven years, now works in franchise operations at Hero Burger. He says café culture just became too competitive. Hero Burger, which he says is “growing like crazy,” is an ideal choice for the space at the corner of Church and Wellesley.

Since opening, Oliver says the place has been “backed up” with customers. He hopes the late-night hours (open until 3am Thursday through Saturday) will keep it that way. And Xtra noted a lineup to the street on the evening of Mar 5.

The location’s franchisees are Carlo Carlucci, his brother and father. Carlucci says his joint will sponsor the gay Toronto Spartan Volleyball League (TSVL) and plans to host fundraiser barbecues throughout the summer in support of various other community organizations. Oliver says Hero Burger will also do cross-promotion work with Woody’s.

“Just look for the bull” he says, referring to the restaurant’s gargantuan mascot.

The proprietors of Crews/Tango have been tight lipped and incognito, but now an AGCO liquor licence application notice adorns the bar’s dark front window. There have been a handful of false starts over the past months, with facebook pages of uncertain authorship heralding the pending rebirth of the place. But the Crews /Tango facebook-net-o-sphere twitched to life once again on Mar 6, this time with a call for bar staff applications.

Lisa Murray, media relations officer for the AGCO, tells Xtra that a liquor licence application was submitted for the location in February under the name “Crews/Tango Restaurant and Bar.”

Murray would not reveal if or when the licence will be approved, but she says no objections have been submitted.

“I can confirm that Crews/Tango Restaurant and Bar at 508-510 Church Street has submitted an application to have compliance letters sent to the AGCO as a part of its liquor licence application,” says Andrew Kerr, supervisor of registry services at Toronto City Hall.

Kerr says the application was filed in January under the name Parasram Prasshad. The city’s role is to ensure businesses meet the minimum fire code, building code and public health regulations.

So, perhaps to the chagrin of various picklepusses, it seems rumours of Church St’s untimely demise have been greatly exaggerated.


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Reader Comments


 
A little unfair
Cheap shot at NOW magazine. If you actually read the article about Church Street in NOW you would know that it mentioned how the street was going to rebound and that what was happening there was nothing extraordinary. The NOW article actually said the businesses would be back "within six months." Sure enough...
Ben McNally, Toronto ON
03/08/10 7:55 PM EST
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Crews is hiring?
The article mentions that Crews has begun the search for new employees, but I cannot find anything on this, facebook or otherwise. Does anyone have more info on this?
Ryan, Toronto ON
03/09/10 1:12 PM EST
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Ed's note
Hi Ryan: Here you go. http://www.facebook.com/?page=1&sk=messages&tid=1212860614483
Matt Mills, Toronto Ont
03/09/10 11:04 PM EST
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Ed's note
Or here if that link doesn't work for you. http://www.facebook.com/?page=1&sk=messages&tid=1212860614483#!/group.php?gid=182230916871
Matt Mills, Toronto Ont
03/09/10 11:11 PM EST
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Advertorial for Church St. Diners
The comeback kid is a bunch of restaurants, a sports arena for Ryerson students and some old bar possibly reopening? Oh please, it might attract a few out of town tourists, but the gen-y and gen-xers have left for other parts of town, where they can actually dance, drink and eat. Many lesbians have told me they find no comfort there for them. Calling it "A white male dominated neighbourhood." A sad reflection on a once proud LGBT village that now has morphed into cafeteria, with a community centre.
michel, toronto Ontario
03/10/10 3:54 AM EST
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